PRESS RELEASE: Digital Grasshopper Colour Guide Visitors For Biggest Ever Spring Fling16th April 2013
Phone app and web upgrades bring visitors closer to artists
Spring Fling has refreshed its phone app with grasshopper graphics to help visitors navigate the dozens of venues in this year’s visual art and craft open studios event.
The event website has also been upgraded to allow artists and makers to include short videos about themselves and their work.
Each year the event, which takes place across Dumfries and Galloway from May 25 to 27, updates its branding with specially commissioned artwork that is used throughout its marketing and promotional materials from posters and brochures to web and app graphics.
This year artist Jonathan Woodward came up with the grasshopper theme, which was incorporated into the app by Andrew Nesbitt of Deko in Edinburgh.
Leah Black, Spring Fling manager, said: “The grasshoppers are a great idea – they really seem like heralds of warm weather and sunny days.
“This year will be the biggest ever Spring Fling, with 93 artists and makers taking part, so we are providing visitors with suggested routes to follow. So the idea is that there are seven grasshoppers, in seven colours for each of the seven routes.”
The app, which was first introduced in 2012, also allows users to make up their own routes based on geography or on the type of art and craft they most want to see. It also acts like an online version of the brochure, but with the advantage that it provides them with a high quality digital map.
The 2013 version incorporates animation for the first time, with the grasshoppers jumping and stalks of grass blowing gently in the breeze.
So far around ten artists, such as photographer Roger Lever and painter Heather Blanchard, have uploaded videos and it’s hoped that it will become an increasingly important feature of the website.
Leah said: “We want to give artists the chance to have really engaging personal pages which will let people read about them, see stills of their work and watch them on video.
“One of the major attractions of Spring Fling is finding out more about art and artists, so we hope that the website will become increasingly important in attracting visitors to come and meet the artists and see their studios.”
The website developments and phone app have both been funded by LEADER. The phone app is free to download. The iPhone version is now in the App Store and the Android one is in Google Play.
Notes for editors
Some of the artists with videos on the website are:
- Michael Clark: http://www.spring-fling.co.uk/artists/michael-clark
- Colin Blanchard: http://www.spring-fling.co.uk/artists/colin-blanchard
- Heather Blanchard: http://www.spring-fling.co.uk/artists/heather-blanchard
- Joanne Gisbey: http://www.spring-fling.co.uk/artists/joanna-mcleman-gisbey
- Janina Harrower: http://www.spring-fling.co.uk/artists/janina-harrower
- Amy Winstanley: http://www.spring-fling.co.uk/artists/amy-winstanley
- Andy Priestman: http://www.spring-fling.co.uk/artists/andy-priestman
- Roger Lever: http://www.spring-fling.co.uk/artists/roger-lever
- Emma Kerr: http://www.spring-fling.co.uk/artists/emma-kerr
● Spring Fling is ideal for a day trip or for a short break – with lots of delightful small towns, villages and superb coastal areas to stay and enjoy.
● Studios are open daily 10.30am to 5pm during the event and are free to visit.
● The Spring Fling Fringe includes a range of evening events and activities for visitors to enjoy when the studios are closed. These include everything from classical music to a masterclass in artisan pizza making.
● Getting around: There are three great alternatives to getting around the studios by car:
- Six bus tours
- Bike tours
- Walking tours
● Finding the route: A fold-out map will be available which shows the studios and the fringe locations. There are also seven suggested coloured routes to follow – each provides a great day-long tour of studios and super countryside.
● Smartphone app: An updated smartphone app can be downloaded for free so visitors can plot their own routes – choosing where they want to visit by area, name of artist or the type of work they produce.
● Spring Fling is a Community Interest Company. The core event is funded by Dumfries & Galloway Council. The Springboard Project is funded by The Dumfries and Galloway LEADER Programme and The Holywood Trust. Additional projects are funded by Creative Scotland and The Galloway Association of Glasgow. The Trigony House Hotel are the 2013 Prize Draw sponsors.
● To find out more visit www.spring-fling.co.uk
● Contact Matthew Shelley on 07786 704299 or at MJHShelley@hotmail.co.uk
● Free-to-use pictures are available on request.