PRESS RELEASE: Record-breaking Spring Fling

16th September 2010

PRESS RELEASE

Art lovers from across the UK and further afield flocked to Dumfries and Galloway for Spring Fling over the May bank holiday weekend this year, helping to make Scotland’s premier annual art and craft open studio event, now in its 8th year, a record-breaking success.

With Spring Fling 2010 well and truly flung, evaluation based on both visitor and participant feedback suggest that the open studio event received 10, 915 visitors this year (an increase of 23% on 2009) and that the total spend in the region during the event (including that spent on accommodation, food and at local visitor attractions) was £946,287 (up from £739,526 in 2009). The feedback also suggests that overall visitor satisfaction was high; over 1200 evaluation forms were returned with 97% of Spring Flingers rating the event as excellent or good.

For many of the Spring Fling participants it was the chance to share their creative spaces and techniques with visitors that proved the most rewarding aspect of their weekend. However, the figures above highlight the very substantial economic impact Spring Fling has in Dumfries and Galloway – and is testament to the hard work of its participants in celebrating the best of the region’s attractions; the 20,000 copies of the Spring Fling brochure that go out each year, for example, encourage visitors to eat at local cafes and restaurants, explore the local sights and try local walks.

Visitors to this year’s event were also offered the chance to join one of three Spring Fling bus tours, dance the night away at a ceilidh, step out on a studio-to-studio walk, join an expertly organised Spring Fling bike ride, drop in at artists’ film screenings in four venues across the region and also take in Craigieburn Garden, outside Moffat, where artist-in-residence, Calum Stirling, produced several site-specific installations.

The 2010 event also saw Spring Fling’s new logo introduced, and a new, more detailed, brochure style developed. The event’s new website is also set to go live this week, just as applications for participants for Spring Fling 2011 (which will run from 28 – 30 May) have opened.